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2 min

Work Smarter Not Harder – 17 Great Tips

In Dan Pink’s Free Agent Nation: The Future of Working for Yourself he closes the book with a long, excellent list of “Work Smarter Not Harder” type advice for people who want to start working for themselves. Frankly, the list is so good I think everyone would benefit from it. Below are my favorites. Make a “to don’t” list. Another…

3:30 min

Turn Insights, Into Intelligence, Into Sales – Using Marketing Automation

Let’s not confuse CRM with Marketing Automation. Customer Relationship Management is about “customers”. Marketing automation deals with managing your lead generation and lead nurturing processes – before they are converted. Many South African businesses from enterprise to SME share a similar DNA default in the methodology behind the management of their marketing spend. The kink…

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