Is branding your small business really that important? There is so much hype in marketing circles around terms like brand exposure, brand identity, brand awareness, brand expansion and so on, but how does this relate to you, a small business owner? Is there really any value in developing a brand and keeping the identity of…

So often I hear the question, ‘when should I be marketing my business?’ well truthfully its never too late or too early to be marketing your business. Jay Conrad Levinson, the father of guerrilla marketing describes the activity of your marketing as a circle that has a beginning and no end. He says that if…

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