Marketing,per se, is neither good nor bad. It is simply the way a company speaks to us. People use their mouths, companies use marketing. It is objective. However, how companies choose to speak to us is another story. And in that case how they market to us is mostly bad. Good marketing offers us a…

The fastest runners in the world run between 12-14mph (19-23kph). The average bear runs between 30-40mph (48-64kph). That means if a bear decides to give chase, even Usain Bolt, the world record sprinter, could not outrun it. But there is an adage: to get away from a bear you don’t have to be the fastest…

It’s 11:40am. A perfect summer’s day. Not too much humidity. The streets are alive with people. I’m in a taxi, trying to get through New York City traffic to Penn Station to catch my train to Washington DC, which leaves at noon. My train leaves in 20 minutes and I’m still not near the station.…

Driving loyalty is very different from driving repeat sales. There are always reasons people will do business with you that have nothing to do with you — timing, price, convenience, lesser of evils and force of habit are just a few. These things can help influence an initial sale and they can influence repeat business,…

Charity starts at home

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