Tags: Automation

2 min

3 Predictive Analytics Tools You Should Learn About

Business would be so much easier if we had a crystal ball. Eliminating the uncertainty surrounding the future would really take the stress out of planning business strategies. In the meantime, we can’t always know which actions will result in successful outcomes–at least not 100 percent of the time. New technologies such as predictive analytics are…

3:30 min

Turn Insights, Into Intelligence, Into Sales – Using Marketing Automation

Let’s not confuse CRM with Marketing Automation. Customer Relationship Management is about “customers”. Marketing automation deals with managing your lead generation and lead nurturing processes – before they are converted. Many South African businesses from enterprise to SME share a similar DNA default in the methodology behind the management of their marketing spend. The kink…

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