Tags: Business Plan

4 min

Be Unique… and You Will Succeed

Uniqueness—being genuinely different to the competition—is the greatest strength that any company can have. Harvard professor Michael Porter famously compared old-fashioned Japanese companies to lemmings—all running in the same direction until they plunge off a cliff into the sea! Porter was right. Just think of the once-great Japanese electronics firms: Because they all focused on producing the same…

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