Tags: Marketing

2 min

How To Effectively Design And Market A Product That Works

When it comes to starting up your own business, it is important to understand that sales and marketing are the lifeblood of your company and should not be underestimated. If you do not have a clearly formulated product or service, with well-designed Competitor Product Advantages (CPA), coupled with a distinct brand personality and an aggressive…

3:30 min

Turn Insights, Into Intelligence, Into Sales – Using Marketing Automation

Let’s not confuse CRM with Marketing Automation. Customer Relationship Management is about “customers”. Marketing automation deals with managing your lead generation and lead nurturing processes – before they are converted. Many South African businesses from enterprise to SME share a similar DNA default in the methodology behind the management of their marketing spend. The kink…

4 min

Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out

Entrepreneurs should always consider ways to stand out when creating a business. What makes your brand unique? Is it the company name? The service or product? The tagline? According to a recent survey of 1,000 people for North37design.com — makers of handmade, one-of-a-kind bags made from recycled sailcloth — more than half of Americans are drawn to celebrities who…

1 min

#GetTheTeamOnBoard: Why Your Staff Are The Best Social Media Tool

It’s 2015 and we all know how influential 140 characters can be! Beth Kanter has examined how and why charities should be utilising their staff’s presence on social media in her blog and presented on the subject at the United Way Community Leaders Conference earlier this year. Here are our thoughts on why and how charities should…

If This Guy Made $1M Wearing T-shirts and Selling his Name, What’s Holding You Back?

If this guy can make over $1,000,000 wearing t-shirts, selling his last name, and writing a book, what’s holding you back? Jason SurfrApp (formerly Jason Headsetsdotcom and Jason Sadler) has been dubbed “the king of sponsorships.” He’s had everything sponsored from his t-shirt, his last name, a couple road trips, a fitness challenge, and most…

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