Tags: Perception

3 min

Richard Branson’s Four Rules Of Crisis Management

While CEOs hope that they will never have to implement one, a crisis management plan is essential for all businesses. Richard Branson has shared his in a recent blog post… “The test of a company’s leadership, and of a CEO in particular, usually comes during a crisis,” he says. “Whether the upheaval is due to financial difficulties, a scandal or…

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