To be honest as a company we have drifted from our core purpose and values over the last few months. We have allowed ourselves to get sucked into the “get a large audience and sell to them aggressively from stage” model that has become all to common in South Africa and many other countries. Where we have no problem with quality programmes being sold from stages, the issue comes when the selling becomes more important than the event itself. This is where we felt we have crossed the line.
As an organization, The REAL Entrepreneur Institute (REAL Success Network and Entrepreneur.co.za) is committed to creating an environment where people can learn and grow. We do this through our public website REALsuccess.net (formally Entrepreneur.co.za), our strategic learning clubs, The REAL Success Club and Live Events. We have successfully put on dozens of events around South Africa with some of the greatest teachers in the world but we have always said the event and experience at the event come first and the selling comes second. We feel we strayed from this at our last event, “Brian Tracy & Friends LIVE”.
So, as the CEO of The REAL Entrepreneur Institute (Pty) Ltd., I would like to personally apologize for losing the plot a bit and breaking our commitment to your success. I know for some people this apology may seem irrelevant or unnecessary, but it is important for us. We are committed to helping you achieve greater success in your life because we know that you are so much more than your life currently illustrates and we want to help you realize that through improved results in your life.
We undertake to not be involved with events that become more about selling than delivering life changing experiences. Where we do not endorse all the people and their products they introduce you to, and where the event is not of the highest standard possible.
We also undertake to connecting you to valuable inspirational content through our websites and to stop over-marketing as we have done recently.
I am extremely privileged to have achieved significant success in my life and I really want to help as many people achieve success in their lives as well. I know when I am true to myself this is amazing but I have occasionally strayed from our focus and I apologize for this.
Thank you so much for believing in us and supporting us over the years. We, as an organization, are here to stay and where other fly-by-night teachers and organizations may come and go, we will always be here because our work will never be done.
PLEASE LEAVE COMMENTS OR QUESTIONS BELOW – BRIAN WILL ENDEAVOUR TO RESPOND TO ALL OF THEM